Two powerhouse brands of professional tools go head-to-head in a web series testing durability, performance, and innovation to determine the ultimate champion of the job site.
Lowes Pro Brand Challenge
Lowe’s Pro Brand Challenge is a web series pitting two renowned power tool brands against each other in a epic showdown. In this episode, our host, Wes Hartshorn, surprises a team of tree trimmers with a cutting-edge line of Husqvarna power tools, pushing them to their limits on a real job site. Our team adeptly coordinated three camera operators and a robust G&E department, ensuring seamless execution amidst a dynamic environment while prioritizing the comfort and enthusiasm of our on-screen talent. Recognizing our series' professional audience, it was imperative that our head-to-head tests were not only fair but also true to real-world conditions.
Role: Director
Agency: Real Art
DP: Jason Young
Producer: Kathleen Hartshorn
Client: Lowes