A broadcast spot crafted to engage the community and reimagine the library as a modern hub for creativity, learning, and connection.
Free to Belong Extension
Collaborating with Real Art and their client, Dayton Metro Library, my team and I brought Stephen Levinson's [creative director] concept to life. The idea was simple: use the sounds of the library to craft an energetic ad that highlights the many ways people can engage with the library. However, executing this vision required careful coordination. Through multiple shoots, close collaboration with an audio engineer, and input from our creative team, we successfully flipped traditional perceptions of a library, creating a dynamic and engaging piece.
Role: Director | DP
Agency: Real Art
Producer: Meggie Baker and Kathleen Hartshorn
Creative Director: Stephen Levinson
Client: Dayton Metro Library