Say ‘Yes’ to Health Day

Navigating the sensitive landscape of vaccines, our journey with "Say 'Yes' to Health Day" began with Creative Director Stephen Levinson's inspired concept, drawing playful parallels from Netflix's popular film "Yes Day," where parents embrace saying 'yes' to their children's requests. Stepping into the project, my role encompassed storyboarding, crafting shot-lists, and collaborating with Real Art's creative team to cast the perfect talent. Embracing a 'fun-first' approach presented unique hurdles, including coordinating multiple company relocations, numerous wardrobe changes, and ensuring our hired talent exuded authentic familial chemistry.